NPC Wired Episode 4: On Playing Games of Persuasion with Big Data and Micro-targeting

This week's episode, hosted by Professor Ben O'Loughlin and Dr Elinor Carmi, features Dr Jennifer Pybus. She discusses an array of important subjects, from Trump's use of data in his Facebook campaign (read more about that here), the covert shift to consumerist purchasing funnel in politics resulting in a large degree of personalisation, to China's social credit system.

Dr Jennifer Pybus is Lecturer in Digital Culture and Society at King's College London. Her current research looks at the politics of datafication and everyday life, specifically in relation to those critical points of tension that lie at the intersections between digital culture, Big Data and emerging advertising and marketing practices. Read more about her research here, and follow her on Twitter here.