Following their major project with BBC World Service during the London 2012 Olympic Games, Marie Gillespie and Ben O'Loughlin have published a set of research articles in the open-access audience research journal Participations. The special section is entitled, 'Tweeting the Olympics: International broadcasting soft power and social media'. It began when Gillespie and O'Loughlin coordinated a team to design Twitter research to evalute how the BBC was engaging audiences during the 2012 Games in Arabic, Russian, Persian and English language services. This evolved into a broader set of studies of television and digital media, of soft power and public diplomacy, and stretched to cover the Sochi 2014 Winter Games. We hope the research will encourage others to think about how they study global media events.
We are delighted that a range of young scholars have published research papers below, including the New Political Communication Unit's Billur Aslan and James Dennis. Thanks to the editor Martin Barker and to Anne Barnsdale, Jemma Ahmed and Mohammad Ziyadah at the BBC. We hope you enjoy the articles.
Gillespie, Marie & Ben O’Loughlin:
Burchell, Kenzie & Ben O’Loughlin, Marie Gillespie & Eva Nieto McAvoy:
Dennis, James, Marie Gillespie & Ben O’Loughlin:
Procter, Rob, Alex Voss & Ilia Lvov:
Willis, Alistair, Ali Fisher & Ilia Lvov:
Voss, Alex & Marzieh Asgari-Targhi:
Aslan, Billur, James Dennis & Ben O’Loughlin:
Aslanyan, Anna & Marie Gillespie:
Hutchings, Stephen Marie Gillespie, Ilya Yablokov, Ilia Lvov & Alexander Voss: