Final Panel Sessions - 4.00 - 5.30

Agenda-setting Research: An Exploratory Study of Spanish News Websites and Mename

Users of social news site, Meneame ( used traditional news site more than non-traditional. However, it was seen that there was far greater news coverage on Meneame than that covered by the mainstream Spanish news sources such as La Vanguardia, El Pais and El Mundo.

There was a difference between news values of the viewers of Meneame and those given by mainstream journalists.

Meneame shows more transparency on how the public agenda is manifested.

Politics and Usual? The Use of Facebook in Danish Parliamentar Election Campaigning.

Social network supporters tend to be the same as offline political supporters – there is little interaction sought by voters online

There is also little integration using other digital means. These findings suggest that web 2.0 has not heavily influenced the political process in Denmark.

Politics is not only about education and voting, it is also about entertainment. Entertainment matters and this is seen in the amount of music videos etc that are being seen in current campaigns. More political parties need to think about incorporating entertainment in their political campaigns in order to gain the trust and support of the voters.