Building an Effective Social Media Campaign: A Roundtable Debate

NewImage2.00–6.00 pm, 2 November, The Attlee Suite, Portcullis House, Westminster

Organised by the University of Manchester and the Hansard Society

This roundtable, organised as part of the ESRC Festival of Social Science and taking place during Parliament Week (Oct 31 – Nov 6) brings together academics, politicians, activists, news producers and journalists to debate how social media are being used to promote protest and political change.

The discussion will look at the use of Twitter & Facebook and examine the development of social media based protest and how digital strategies for action are rapidly coalescing and becoming essential to any modern-day campaign. Finally, it will examine the role of ‘old’ media in facilitating and promoting the success of new media campaigns and ask if digital activism and online exposure are sufficient to drive the momentum offline or if it requires mainstream media coverage.

Agenda

2.00 – 2.30: Welcome, Registration and Refreshments

2.30 – 4.00: Roundtable discussion: The view from the ‘inside’ – Practitioners. Chair: Dr Andy Williamson.

- Mark Pack, Blogger (LibDemVoice)
- Dr Julian Huppert MP
- Baroness Deech
- Elizabeth Linder, Politics & Government Specialist (Facebook)

4.00 – 4.15: Refreshments

4.15 – 6.00: Roundtable discussion: The view from ‘outside’ – Media & Academic analysis.
Chair: Prof Rachel Gibson (University of Manchester).

- Matthew Eltringham (BBC UGC Hub)
- Alberto Nardelli (Tweetminster)
- Professor Andrew Chadwick (University of London, Royal Holloway)

For more information and to register for this event, please click here.

Journal of Media & Cultural Studies: CfP Reconnecting Political Disconnection

JOMEC Journal

issue 1

Reconnecting Political Disconnection

 

Call for Papers: Reconnecting Political Disconnection

Winter 2010 to Summer 2011 saw surprising political processes and events: massive political upheaval and transformation in formerly undemocratic countries, on the one hand, and the apparent ineffectuality of widespread discontent and protest in many ‘democratic’ countries on the other. At the same time, new and old forms of media and journalism technology and practice had disparate effects: some appeared to enable political connection, movement and transformation, while others worked to disconnect, close down and preserve stasis. This issue of JOMEC, Reconnecting Political Disconnection, invites contributions which engage with what is to be learned from these complex conjunctions in which new and old forms of journalism, media, cultural and political practice converge and operate in competing ways.

 

Submission guidelines:

Abstracts: 100-500 words

Deadline for abstracts: Friday 11th November 2011

Contributor details: 100-200 words (position, institution, publications, etc.)

Deadline for first draft submissions: End February 2012.

Article Length: 1,000-6,000 words.

Journal Referencing Style: Harvard

 

Contact: Paul Bowman: BowmanP@cf.ac.uk



2011-10-18: Guest Speaker: Colin Davis "Social influence in televised election debates: a potential distortion of democracy"

Next week, as part of the Department of Politics and International Relations Research Seminar Series, Professor Colin Davis from the Department of Psychology here at Royal Holloway will discuss his research on the social-psychological effects of televised election debates.

Details:

Colin Davis (Department of Psychology, Royal Holloway) "Social influence in televised election debates: a potential distortion of democracy"

October 18, 2011.

Room: FW101.

Time: 5.15pm.

All Welcome!

O'Loughlin keynote address at ISA South, 15 October 2011

Ben O'Loughlin and Alister Miskimmon will give the keynote address at the ISA-South 2011 Conference.  The conference will take place October 13-15, 2011 at the Elon University; Elon, North Carolina, USA. The theme of this year’s conference is the exploration of political communication and international studies, broadly conceived. Ben and Alister will talk about their Strategic Narratives research programme. 

They will also participate on a roundtable with Fritz Mayer, Harvard University, where Ben will talk about the narratives of crisis around Iran's nuclear programme, and Alister will discuss Germany's attempts to narrate a role for itself in world politics since the end of the Cold War.

See the ISA-South 2011 conference page for more details. ISA South is a regional body of the International Studies Association (ISA).

O'Loughlin review: Information Overload, Paradigm Underload?

The journal Global Policy has published Ben O'Loughlin's review article, 'Information Overload, Paradigm Underload? The Internet and Political Disruption'. The article reviews the latest books from James Gleick, Evgeny Morozov, Clay Shirky and Tim Wu.

Click here to download it or email Ben.OLoughlin@rhul.ac.uk for a copy if you don't have a subscription.

Global Policy is an innovative and interdisciplinary journal bringing together world class academics and leading practitioners to analyse both public and private solutions to global problems and issues.

Be Concerned but not Informed: Radical Islamic Terrorism and Mainstream Media since 9/11

The website e-IR asked me to review how mainstream media have represented radical Islamist media in the past decade, and what this means for the spread of radical discourses more broadly. Here is my reply, and you can read the original at e-IR here.

Mainstream media’s presentation of radical Islamic terrorism since 11 September 2001 is simply a continuation of how mainstream media have represented political violence for many decades. Moral panics about enemies within, journalists following agendas set by ministers, scandalised yet sensationalist coverage of violence, victims and perpetrators – all familiar from the post-9/11 period, but also thoroughly documented in the classic studies of media and violence in the 1970s and 80s. The focus on Islam has been hugely damaging for many people across a number of countries, but what is at stake is more fundamental. Modern societies have not found a way to manage the boundaries between their mainstreams and margins. In 20 years’ time, other groups will be demonised, journalists will continue to fail to explain why violence occurs, and many people trying to go about their daily lives will find themselves anxious, suspicious, and ill-informed.

Each society imagines its mainstream differently. Media are the condition for imagined communities, as Benedict Anderson put it, but also imagined enemies. Russia, Israel, France, Thailand – in any country we find journalists, artists, and political leaders routinely making representations of their own values and of groups that might threaten those values. The ‘war on terror’ label enabled a diverse range of states, each with their particular social antagonisms and historical enmities, to represent their struggles as part of an overarching conflict between themselves and radical Islam. They imagined their own community, and an international community, at war. Although some journalists challenged this, journalism as a general institution was a delivery mechanism for the very idea of a war on terror and for all its local manifestations. Reporters on newspapers, 24 rolling news and even ‘highbrow’ news analysis shows accepted the framing assumptions given by military and political leaders, and repeatedly and unthinkingly stitched together disparate attacks into one global narrative.

One of the most striking aspects of this decade was that the enemy became a visual presence as never before. ‘Radical Islam’ could be seen. Indeed, Islam itself became a spectacle for all around the world to gaze upon and think about, the historian Faisal Devji argues. Al-Qaeda took advantage of real-time 24 hour media to project violent events onto all our screens in sporadic but spectacular ways. At the same time, religious views returned to everyday political debate as religious leaders and communities used the internet and TV to promote and discuss their dialogues, concerns and beliefs. This increased visibility created difficulties for many ordinary Muslims, who on the one hand wanted to argue that Islam is one religion and Muslims a united body of people, but on the other complained when the resulting single image grouped together Al-Qaeda’s terrorist iconography with everyday multiculturalism in the West, the rich diversity of Muslim-majority countries, and the terrible suffering of Palestinians. The struggle for the image of Islam took place in large part through mainstream media; if a Muslim person appears in Western news, statistically there is a higher chance it is in a story about terrorism and criminality than if it was an individual of another ethnicity. Lone figures – the angry bearded man and the veiled woman – are the stereotypes media reporting has bequeathed us from the 2000s. While many herald the emergence of social media and the shift from mass communication to what Manuel Castells calls ‘mass self-communication’, it is likely that mainstream media will continue to be a chief venue for the struggle for Islam’s image in the next decade.

Ironically, despite the routine presence of Al-Qaeda in mainstream news, journalists have not always been willing or able to explain what or who Al-Qaeda is, or how it functions. Equally, the term ‘radicalisation’ only became a public term in the 2000s, but journalists have used the term as if its meaning is obvious without actually explained how radicalisation works. Admittedly, these two confusions both stem from the fact that security policymakers lack reliable knowledge about Al-Qaeda and radicalisation themselves, or at least won’t release full information to journalists. Meanwhile a ‘radicalisation industry’ of so-called experts has emerged, willing to speculate on air about radical Islamic terrorism (witness the first 24 hours after Anders Breivik’s killings in Norway this year).These people are rarely challenged by journalists.

As a consequence of these media failings, audiences are routinely presented with the image of an angry bearded man, possibly a clip from a video linked to Al-Qaeda, and then an unspecific warning of an imminent threat. Audiences are asked to be concerned, but not allowed to be informed.

What does this mean for the spread of radical and radicalising groups in the future? Three interlocking, structural tendencies must be considered. First, the state will continue to assimilate all non-state violence as a single threat to international order and the domestic social mainstream. “Violence must not be allowed to succeed”, remarked a British official in the 1970s. It is a simple, unchanging principle. In April 2011 in London, Patrick Mercer OBE, Conservative MP for Newark and member of the All-Party Parliamentary Group on Transatlantic and International Security, warned that the three security threats facing Britain are Al-Qaeda inspired terrorism, violence ‘attached’ to student protests, and ‘Irish terrorists’ attacking the royal wedding. Drawing a parallel between students and those engaged in terrorism suggests a failure to appreciate that vibrant democracy requires space for dissent and disagreement. From the point of view of the state, however, it is all actual or potential non-state violence. Meanwhile, the latest version of Prevent, the UK government’s counter-terrorism strategy, has switched attention from addressing violent extremism to simply ‘extremism’. Extremism is understood as divergence from ‘mainstream British values’, defined as ‘democracy, rule of law, equality of opportunity, freedom of speech and the rights of all men and women to live free from persecution of any kind’. Society is asked to imagine itself as a community bounded by shared values, but this necessarily puts some people on or outside that boundary. Even if they are not violent, they might one day consider violence, and violence must not be allowed to succeed.

Second, it is a challenge for journalists to observe how political leaders are re-drawing and redefining these boundaries, since they – as responsible, professional insiders – will be asked to categorise and condemn those deemed on the radical outside. News values endure. The drama, simplicity and immediacy of acts of political violence will keep terrorism and violent protest on the news agenda while allowing a new cast of radicals to come to the fore.

Finally, radical Islamic terrorists or any radical group will play cat-and-mouse with security agencies as they try to use digital media to mobilize potential recruits and supporters. This game will be largely invisible to ordinary people. Nevertheless, we will be asked to endorse cybersecurity policies and work within modified internet infrastructures without being given any systematic data on connections between radicalism, radicalisation and cybersecurity. Journalists will be no better informed, but will be obliged to report as if there are connections.

These intersecting pathologies might leave the reader pessimistic. Opportunities for change seem minimal. On an immediate level, it is a question of changing behaviours. Can security journalists bring a more informed manner of reporting to mainstream audiences? Will the state decide it has a stake in a more informed citizenry? Will citizens themselves bypass mainstream media to find alternative ways to be informed? On a more profound level, it is a question of finding new ways to conceive and manage the relationship between social mainstreams and margins. The implicit equivalence of margin with radical and radical with violence makes for perpetual insecurity. Finding a more mature approach, however, opens up fundamental questions about the state, society and individual which few have begun to ask. This is where the challenge lies.

First internet election? No, the first semantic polling election.

LSE Politics & Policy blog have published a summary of the recent ECPR paper Nick Anstead and I presented. The paper concerns what we call 'semantic polling' - the continual mining of social media data to produce real-time measures of public opinion. We discuss its emergence and use in the 2010 UK General Election, as we work towards a fuller explanation of this phenomenon in political communications. Read the blogpost here.

Conflict prevention and early warnings: closing the gap through communications?

The catastrophes of Rwanda and Bosnia led to a debate in the 1990s about the warning-response gap. Conflict prevention and early warning systems did not seem up to scratch. Third parties intervened too late, if at all. Spending was skewed towards mitigating the effects of conflicts, not on stopping them happen in the first place. The spread of satellite television brought conflicts into more immediate public vision. It was feared this created a CNN effect whereby policymakers were forced into military intervention for humanitarian causes to satisfy a more globally-aware public opinion. But this meant only those conflicts caught on camera would be responded to. The overall picture was a mess, it was argued. International relations lacked an effective system of warning-response.

A new study has cast doubt on these assumptions. This opens a space for a more analytical approach to how media, NGOs and intelligence agencies provide warnings and how states and international organisations can decide to respond. The Foresight project has spent three years analysing under what circumstances warnings are noticed, prioritised, and acted upon.  The team, led by Christoph Meyer, has looked at a series of case studies offering various degrees of warning and response, including Estonia, Rwanda, Kosovo, Macedonia, Darfur, and Georgia. They have interviewed responders from the UK, US, Germany, the UN, EU and OSCE and analysed media and NGO reporting around these conflicts. In short, they’ve done a lot of the empirical work that was missing from the 1990s debate. What have they found?

First, Rwanda could not have been prevented. Valid warnings only emerged when conflict was escalating, not pre-escalation. Those who suggest a lack of political will or ignorance on the part of decision-makers have misinterpreted the warning data available at the time. Second, those providing warnings anticipate what responders want to hear, and provide them with that. Decision-makers hate surprising warnings which don’t fit their mental models of how the world works. They are overloaded with situations they’re already dealing with and favour responding to emerging conflicts that look like ones they’ve dealt with before. Third, decision-makers are as likely to respond to warnings from preferred journalists or NGOs rather than intelligence from their own state agencies. They trust lone, grizzled hacks or aid agencies they might be funding. Fourth and finally, for all the usual factors of resource-availability, credibility of warning sources and so on, military and aid responses are often a matter of context and chance, neither of which social scientists handle particularly well. 

At a discussion of the findings yesterday, Piers Robinson, author of The CNN Effect, made the point that journalists cannot be relied on to provide early warnings in the future. The study indicates it is too dangerous, insurance is too expensive, and they are driven by news cycles in which what is happening trumps what might happen. Robinson also suggested that the Foresight project misses the systematic relation media and NGOs have to political power. Vietnam, Iraq and Afghanistan all point to the fact that journalists only question a war when leading politicians have already expressed dissent. Journalists don’t lead, they follow. While the former BBC journalist Martin Bell might argue for a ‘journalism of attachment’ that ‘cares as well as knows’, mainstream media organisations do not employ journalists to undertake moral crusades to warn states that if they don’t act in Rwanda, Georgia or wherever, there’ll be trouble.

Will citizen journalism and data mining of social media conversations around the world lead to improved warnings? This is the question decision-makers have been asking recently.  They want to know how to integrate warning data from journalists, social media, NGOs and intelligence channels. In theory, the warning-response gap should shrink to zero.  The time between an event and the state knowing about it promises to disappear with the right technology and tools to mine Big Data. But decision-makers are often of an age or disposition not even to understand Facebook and Twitter: there is a generational anxiety they are missing out on something and the kids have all the answers, and a cultural faith that free information will lead to the best outcomes. No discussion can develop until someone has mentioned ‘Arab Spring’ and ‘if only we had known’. But anyone who has done social media monitoring knows it requires a lot of qualitative know-how and interpretive work to get any sensible findings.

And as the Foresight study shows, decision-makers will still pick up the New York Times or turn on the BBC and trust their favourite reporter, even though those reporters might no longer be able to go to the countries they’re reporting on. Hence, for all the promise of communication technology, foreign policy is still about the human factor and cognitive biases.  Understanding the warning-response gap in the next decade will involve some careful unpicking of the interplay over time of stressed, confused people in media, humanitarian and government agencies. 

Working Paper: Political Attitudes and the British Riots

In the aftermath of the recent riots, a short paper by Sarah Birch, University of Essex, and Nicholas Allen, Royal Holloway, University of London, suggests that attitudes toward politics may have a significant impact on people’s willingness to engage in law breaking. The paper which is based on survey and focus-group data, systematically tests the various claims that have been advanced in the media about the causes of the riots. It suggests that whilst socio-economic deprivation and personal moral values have some part to play in any explanation, a lack of confidence in political leaders and disengagement from public affairs appears to make a significant minority of people potentially available for participation in rioting. The research, taken from Sarah Birch and Nicholas Allen's broader Ethics and Integrity project, funded by the ESRC and the British Academy, is presented in a working paper, '"There will be burning and a-looting tonight": The social and political correlates of law-breaking.'

Download here.