The Hybrid Media System Project

This project began in 2011 and has so far resulted in a book: Chadwick, A. (2013) The Hybrid Media System: Politics and Power (Oxford University Press) and several articles.

The book was the winner of the Best Book Award, 2014, of the American Political Science Association's Information Technology and Politics Section.

Cover Description: The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works.

Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by those who create, tap, and steer information flows to suit their goals and in ways that modify, enable, and disable the power of others, across and between a range of older and newer media.

Chadwick examines news making in all of its contemporary “professional” and “amateur” forms, parties and election campaigns, activist movements, and government communication. He presents compelling illustrations of the hybrid media system in flow, from American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotly-contested political scandals, from the daily practices of journalists, campaign workers, and bloggers to the struggles of new activist organizations. This wide-ranging book maps the emerging balance of power between older and newer media technologies, genres, norms, behaviors, and organizational forms. 

Political communication has entered a new era. This book reveals how the clash of older and newer media logics causes chaos and disintegration but also surprising new patterns of order and integration.

Further work associated with this project includes: 

  • Chadwick, A. and Dennis, J. (2016) 'Social Media, Professional Media, and Mobilization in Contemporary Britain: Explaining the Strengths and Weaknesses of the Citizens' Movement 38 Degrees' Political Studies.
  • Chadwick, A., Dennis, J., and Smith, A. P. (2016) 'Politics in the Age of Hybrid Media: Power, Systems, and Media Logics' in Bruns, A., Enli, G., Skogerbø, E., Larsson, A. O. and Christensen, C. (eds) The Routledge Companion to Social Media and Politics (Routledge), pp. 7–22.
  • Chadwick, A. (2015) 'The "Social Media" Maneuver' Social Media and Society 1 (1), pp. 1-2.
  • Vaccari, C. Chadwick, A. and O'Loughlin, B. (2015) 'Dual-Screening the Political: Media Events, Social Media, and Citizen Engagement' Journal of Communication 65 (6), pp. 1041–1061.
  • Chadwick, A. and Collister, S. (2014) 'Boundary-Drawing Power and the Renewal of Professional News Organizations: The Case of the Guardian and the Edward Snowden NSA Leak' International Journal of Communication 8.
  • Chadwick, A. (2014) ‘From “Building the Actions” to “Being in the Moment”: Older and Newer Media Logics in Political Advocacy’ The Nonprofit Quarterly 21 (1), pp. 54-61.
  • Chadwick, A. (2011) 'The Political Information Cycle in a Hybrid News System: the British Prime Minister and the "Bullygate" Affair' The International Journal of Press/Politics 16 (1), pp. 3-29.
  • Chadwick, A. (2011) 'Britain’s First Live Televised Party Leaders' Debate: From the News Cycle to the Political Information Cycle' Parliamentary Affairs 64 (1), pp. 24-44.
  • Chadwick, A. and Stanyer, J. (2011) 'The Changing News Media Environment' in Heffernan, R., Cowley, P. and Hay, C. (eds) Developments in British Politics 9 (Palgrave-Macmillan), pp. 215-237.
  • Chadwick, A. (2011) 'The Hybrid Media System' Presentation to the European Consortium for Political Research General Conference, Reykjavik, Iceland, August 25–27.